Email Marketing
Email marketing is one of your most powerful tools in marketing, you're pitching to an audience that's already in your eco-system. This is why email marketing should be planned and strategic, not just a wishful monthly newsletter.
With over eight years’ experience managing campaigns and mailing lists exceeding 150,000 subscribers, my approach focuses on long-term engagement and revenue growth. Whether working in Mailchimp, dotdigital, Klaviyo or Mailjet, campaigns are structured to align with your wider marketing strategy and business goals.
From advanced segmentation and behavioural targeting to automated welcome sequences, retention campaigns and win-back flows, every email activity is designed with purpose. One-off newsletters are available, but the real value comes from building systems that nurture, convert and retain customers.
Clear reporting and performance breakdowns ensure you understand what’s working, what’s improving, and how email contributes directly to wider marketing goals.
Emails that beg to be opened
Email marketing can range from simple on-shot campaigns to fully automated customer journeys. The services below are designed to support businesses at different stages, whether you need structured automation, strategic campaign planning, improved segmentation, or ongoing performance optimisation.
Email Strategy & Campaign Planning
Automation & Customer Journeys
Segmentation & List Growth
Campaign Management & Optimisation
Questions & Answers
How often should we send marketing emails?
Email frequency is completely dependant on your audience, industry and content quality. Some businesses benefit from weekly campaigns, while others perform better with bi-weekly or monthly communication. The key is your content feels organic and personal to your audience, not just an email asking for interaction.
Can you work with our existing mailing list?
Yes. Existing lists can be optimised, segmented and built upon to improve engagement and deliverability. Where necessary, strategies can also be implemented to grow the list with higher-quality subscribers over time.
How do you measure email marketing success?
Email campaigns are measured against clear KPIs aligned to your overall goals. This may include open rate, click-through rate, conversion rate, revenue attribution, list growth and retention performance. Reporting focuses on commercial impact rather than metrics that just look good.